From the ranch to the supermarket shelf, SureTRAK® is an innovative genetic testing system for accurate, low-cost traceability of animals and meat. By using an
animal's unique DNA code, we can accurately trace a carcass or retail cut back to the source animal. On well over a million animals around the world, the SureTRAK® system has been used to provide a product guarantee for traceability or product verification from pasture to plate.
Fingerprinting came into vogue in the 20th century for use as a positive and unique identifier of humans. DNA fingerprinting promises to supplant conventional fingerprinting, because unlike the earlier technology that only occurs on the finger tips of humans or the noses of cattle, an animal's DNA fingerprint is unique and unchanging throughout all of
it's cells. In addition, it has been continually cast in a positive light in news coverage, television shows and newspaper accounts. In fact, when the first BSE case in the U.S was discovered in December of 2003 and the animal was physically traced back to Canada, there was widespread skepticism regarding the animal's true origin until DNA results were complete that verified the parentage of the animal back to the herd of origin.
As a way to capitalize on this positive public image, DNA is increasingly being utilized to restore consumer confidence and to increase product quality and consistency at the meat counter. Through the ease, speed and cost effectiveness of DNA traceability, everyone in the food production chain can be better focused on quality, consistency and safety. Many branded programs around the world are utilizing DNA traceability as a Quality Control tool to verify the various claims on their labels and as a way to differentiate themselves from their competitors.
Finally, as the
world's meat trade continues to evolve it is probable that DNA traceability will be a requirement, and not an option, for market entry. You often hear the phrase, from gate to plate, when discussing traceability. Given that this process often takes two or more years to actually be completed, those with a DNA traceability system may be two or more years ahead of the competition as entry requirements to the international markets continue to change.
| FEATURES OF SURETRAK®: |
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Is the best and most cost effective technology for product
identification, validation, traceability and quality enhancement available to meat retailers, processors and producers.
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Provides a product integrity guarantee from pasture to plate. |
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Uses DNA, the universally accepted, ultimate tool for identification.
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Can accurately trace a carcass, primal cut or meat product back to the source animal.
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Can positively verify and audit existing control, logistics and identification
systems.
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Proven- over 1 million samples collected and stored
Independent and
Secure- Samples stored in tamper-evident collectors in a secure, climate controlled facility.
Easy
Implementation- Utilize existing data entry systems and training is minimal.
Simple- Sample collection method.
Accurate- State-of-the-art DNA analysis.
Rapid- Timely reporting of results.
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